SEO Services
Search engine optimization is a mix of technical knowledge, marketing and sociality. Although there are many SEO consultants out there, many fall either just on the technical side or just on the social side. It takes the right mix to be truly successful.
Organic traffic is crucial to building a sustainable business. Whether you generate sales to your e-commerce store, drive local traffic to your brick-and-mortar location or just want to show up when people search for your company, organic traffic is the best long-term strategy.
Big Leap Web’s specialty is search engine optimization. We’ve helped thousands of businesses, both large and small, increase their traffic and conversions through organic traffic.
Our SEO Approach
Our proven approach to SEO has helped us improve clients rankings in the fastest time possible.
1. Keyword Research
What are people searching for to find your products, services or business? This is the first question that needs to be answered. Big Leap Web will analyze hundreds of keywords to find the ones that are going to make the biggest impact on your business.
2. Competition Analysis
Once we’ve determined the best keywords for your business, we need to dig into the competition. We take the most important search engine optimization factors and compare your website to those that are ranking on the first page. This helps us determine our initial strategy. We can identify the low-hanging fruit for quick results while building up momentum for the highly competitive terms.
3. On-Site Optimization
Search engines analyze various factors of your website to determine what your website is about. First, we have to make sure that your website is accessible to search engines. In doing so, we analyze dozens of factors including your website code, robots.txt files, sitemaps and others.
Once we’ve determined that your website is fully accessible to search engines, we will work on making your content relevant to your keywords. Search engines analyze the content of your website to determine what keywords you should rank for. Big Leap Web will create or modify your content to not only improve your search engine rankings but to entice visitors to keep reading, fill out your contact form or make a purchase. On-site content factors that we analyze include your website copy, title tags, meta tags and dozens more.
4. Off-Site Optimization / Link Building
After your website is accessible and relevant for your keywords, Big Leap Web will improve the off-site factors of your campaign. Since many websites could be considered relevant for a search query, search engines determine which website is the most popular by seeing which one is being talked about the most on other websites.
This is often done through link building and social media campaigns. By increasing the number of relevant, trusted people that link to you, search engines will identify you as an authority in your niche and rank you higher for related keywords.
5. Measuring Results
One of the great parts about SEO is that it is very measurable. Throughout the campaign, we’ll monitor various metrics like keyword ranking, traffic, conversions, links, etc. However, the ultimate metric is growing your business. Ranking #1 for your keyword or having 1,000 more visitors is useless unless it is increasing your business. That is why providing a 100%+ ROI to our clients is our ultimate success metric.
If you have any questions about your SEO campaign or if you’d like to get a custom quote, please contact us today!