Google is continuing to experiment with the style and options of PPC ads. With more and more users going straight to the organic rankings, Google and other search engines are desperately looking for ways to draw people back to the paid ads. As shown in the image below, Google is showing something similar to organic site links for this PPC ad.
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Nice find…haven’t seen those pop up before.
This rolled out in AdWords recently – it definitely attracts the eye
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