Google Showing Site Links in PPC Ads

by Bryan on December 9, 2009

Google is continuing to experiment with the style and options of PPC ads.  With more and more users going straight to the organic rankings, Google and other search engines are desperately looking for ways to draw people back to the paid ads.  As shown in the image below, Google is showing something similar to organic site links for this PPC ad.

Google site links in PPC

{ 2 comments }

James December 9, 2009 at 11:29 pm

Nice find…haven’t seen those pop up before.

Melissa Young December 9, 2009 at 11:32 pm

This rolled out in AdWords recently – it definitely attracts the eye

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