One of the largest groups still ignoring online marketing and SEO are smaller, local businesses and professional services. The irony in this is that they may stand to benefit more than half of the people that are marketing their websites online! More and more people are migrating away from the standard Yellow Pages and searching for businesses online. In fact, some studies report that up to 70% of shoppers begin on the Internet with their favorite search engine; which happens to be Google pulling in 30% of all local searches. There are a few local professions that are very common to be searched for and can be very competitive. If you’re in one of these fields and haven’t begun marketing yourself online (or even worse, don’t have a website), you’re already falling behind. [click to read more…]
From the monthly archives: