Internet Marketing Experts

Big Leap Web is an online marketing company that specializes in search engine optimization, PPC management and social media. Having worked on hundreds of campaigns from small businesses to Fortune 500 companies, Big Leap Web consistently provides results for all types of clients. You can learn more about us or contact us here. You can also read our blog below to learn more about Internet marketing or read up on industry news.

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Yahoo! to Test Bing Search Results

by Bryan on July 16, 2010

The Yahoo!/Bing merger announced in early 2009 will begin to finally roll out in upcoming months.  In an email sent to Yahoo! advertisers, the company officially announced that it will slowly begin live testing Bing results on Yahoo.com as early as this month.

What does this mean from an SEO perspective?  While Google continues to dominate search share each month, the combination of Yahoo! and Bing will account for approximately 30% of the search volume coming from the Bing algorithm.  [click to read more…]

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Google Showing Site Links in PPC Ads

by Bryan on December 9, 2009

Google is continuing to experiment with the style and options of PPC ads.  With more and more users going straight to the organic rankings, Google and other search engines are desperately looking for ways to draw people back to the paid ads.  As shown in the image below, Google is showing something similar to organic site links for this PPC ad.

Google site links in PPC

Things You Should Consider When Buying a Domain Name

November 12, 2009

When starting a new website, many businesses or people struggle with the decision to pick a domain name and top-level domain (TLD). Simply put, the domain name is the main part of your website. The TLD is what comes after that, usually .com, .net. org, etc. For this website BigLeapWeb would be the domain name [...]

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5 Tips for Multiple Website Owners

October 12, 2009

Many business owners that have been on the web for awhile have more than one website. A common purpose for this is to flood the Internet with your websites so searchers are more likely to find one of your sites than your competitions. This is a well-known and commonly used strategy but there are a [...]

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Common Internet Marketing Mistakes

July 12, 2009

Many businesses, large and small, are coming to a realization that Internet marketing is a necessary piece of their marketing puzzle. Offline channels like press releases, billboard advertising, radio spots and other techniques are still effective and important but the growth of the Internet is bringing a new aspect to traditional marketing. The following are [...]

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Link Building Methods

May 12, 2009

After reading any basic information about search engine optimization (SEO), you’ll find out that building links to your website is one of the most important factors in ranking well. Google and other major search engines see links as a vote from one site to yours. If your website has thousands of links from other sites [...]

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Outsourcing SEO vs. Taking SEO In-House

May 12, 2009

When making the jump into search engine optimization (SEO) many businesses run into the decision whether to outsource their SEO work to a SEO firm or independent SEO specialist or hiring a full-time SEO specialist onto their team. As with any business decision, there are no easy answers here. The decision to hire a SEO [...]

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Small Businesses CAN Afford SEO!

April 12, 2009

One of the top SEO news resources, Search Engine Land, recently ran an article asking the questions: Can Small Businesses Really Afford SEO? Many SEO Consultants or firms will tell you that if you can’t budget at least $500 per month for an SEO budget, you can’t afford SEO. The truth is SEO is an [...]

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Get Your Business Listed for Local Searches

March 12, 2009

If you operate a small, medium or large business you probably want to show up when someone searches for your local area and your type of business. For example: If you were a dentist in Provo, you will want to show up in the top search engine results page for the search term “Provo dentist”. [...]

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Local Search Statistics

February 25, 2009

One of the largest groups still ignoring online marketing and SEO are smaller, local businesses and professional services. The irony in this is that they may stand to benefit more than half of the people that are marketing their websites online! More and more people are migrating away from the standard Yellow Pages and searching [...]

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